# hockeystick.co

> AI-optimized mirror of hockeystick.co containing 24 pages totalling 8,443 words of clean markdown content, structured data, and semantic HTML. Original source: https://hockeystick.co/. Last updated: 2026-06-15T19:12:24.132Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Founder In Residence](/content/site-root.html): Really useful knowledge and tools for founders (643 words)

## Articles & Blog Posts

- [what-could-possibly-go-wrong/index.html](/content/what-could-possibly-go-wrong/index.html) (1 words)
- [Storytelling is the Ultimate Hack: Part 1](/content/storytelling-is-the-ultimate-hack-part-1/index.html): Storytelling is the ultimate hack for connecting a huge vision with what a startup is doing today. I break down how this works and why it matters for every founder. (1,212 words)
- [About Mentorship](/content/about-mentorship/index.html): Thoughts on mentorship, what it means and where to find a Blue Ocean when building your mentorship program. (756 words)
- [The illusion of expertise](/content/the-illusion-of-expertise/index.html): Startup experts are everywhere and we often care more about who is saying something than what they are actually saying. We should be more skeptical. (912 words)
- [Give First, a New Book From Brad Feld](/content/give-first-a-new-book-from-brad-feld/index.html): A review of Give First, a new book by author, investor and Techstars co-founder Brad Feld. (783 words)
- [entrepreneurship](/content/tag/entrepreneurship/index.html) (157 words)
- [Venture Capital](/content/tag/venture-capital/index.html) (158 words)
- [404](/content/signin/index.html) (22 words)
- [Ownership](/content/tag/ownership/index.html) (126 words)
- [pitching](/content/tag/pitching/index.html) (162 words)
- [Sceptic Mode: Questioning Startup Beliefs](/content/sceptic-mode/index.html): What startup beliefs do we hold dear but are not actually true? I spend some time questioning core startup beliefs to see if these mental models are useful, or do more harm than good. It’s time to go into sceptic mode. (186 words)
- [D3c0d1ng 1nv3st0r F33db@ck](/content/decoding-feedback/index.html): Investor feedback is crucial because it helps you hone and improve your story (and your startup). 

This post helps you decode the five most common types of feedback after you pitch: you're too early, your market is too small, you have no moat, you can't make money, or we don't believe in the team. (162 words)
- [Is there a problem with options?](/content/is-there-a-problem-with-options/index.html) (94 words)
- [Don't Just Say It, Signal It.](/content/dont-just-say-it-signal-it/index.html): This is Part 2 of Storytelling is the Ultimate Hack. In this article, I talk about signalling, i.e. the hidden layers and the unspoken cues that shape your story. (139 words)
- [How to Teach VC With a Board Game](/content/teaching-vc-board-game/index.html): I've found a better way to teach venture capital using a board game. In this post I share details on what that looks like and highlight which VC concepts are taught through gameplay. (141 words)
- [Rocketships, Coachability & PMF: Sceptic Mode Part 2](/content/rocketships-coachability-pmf-sceptic-mode-part-2/index.html): This is a continuation of last week's post on Questioning Startup Beliefs. I talk about rocketships, being coachable and whether we should stop talking about product-market fit. (176 words)
- [404](/content/signup/index.html) (22 words)
- [About Me](/content/raymond/index.html) (117 words)
- [My Teaching](/content/workshops/index.html) (265 words)
- [Turning Heads: How to Grab Attention](/content/turning-heads-how-to-grab-attention/index.html): Focus matters more than you think. In Part 3, I explore what priming, design, and structure is and how you can influence what your audience pays attention to. (138 words)
- [Why it's hard for VCs to be contrarian](/content/why-its-hard-for-vcs-to-be-contrarian/index.html) (1,780 words)
- [Raymond Luk](/content/author/raymond/index.html) (174 words)
- [Be useful.](/content/about/index.html) (117 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/robots.txt): Crawler directives